Defining an Active Information Seeking Audience:

Information seeking audiences are already interested in the message and seek more sophisticated supplemental information.

Some examples of reaching an active information seeking audience are brochures, informational conferences, lectures, websites, etc.

The most efficient way to reach an active information seeking audience is by dividing up the audience.
For example, if you were addressing a group of MU faculty and staff you would address them as employees as a whole, then you would divide them by their position teachers, department heads, maintenance, offices, etc.